Calling All Competitors

Blog Five

A new addition to my Capstone event is providing a little friendly competition between possible attendee's in order to draw more interest to my event. I'm calling people to action over social media and in bulletins and press releases, and ultimately it is their choice to respond. The benefit of the "call-to-action" strategy is that it motivates people to immediately engage in the call-to-action contest, and by providing incentives for the winning team, people are more willing to participate. People enjoy being appreciated or recognized (especially by a large crowd), therefore the winning participants will be announced amongst the audience before the main event.

 The critical part of the process will be getting people to participate in the call-to-action contest. John Thibaut and Harold Kelly describe an interesting aspect of their social theory that explains people's ability to change the attitude of others, called behavioral control. Behavioral control means that one person has the ability to change others mindset by expressing their own interests, beliefs, etc... (Thibaut & Kelly). Having the ability to reach a social leader is vital in order to gain more participants for the contest. A successful call-to-action contest would maximize the reward for minimal cost.

When studying Maslow's Hierarchy of Needs Triangle confidence of achievement and respect by others falls high on the list of human needs. This call-to-action competition will not only benefit the attendance of the event, but it will benefit the self-esteem of the winners. Those who do not win are still benefiting from the competition as they fill their needs of self-actualization according to Maslow's Triangle. Some of these needs include using their creative mind to problem solve and not feel judge while competing in the call-to-action contest. Adding this friendly competition to an event will be more entertaining for everyone who anticipates both the competition and concert.