Spring 2016 Coming to a Close

Blog 11

 

 Well guys...senior capstone has come and gone!! My capstone has been an amazing learning experience that helped push me out of my comfort zone. My capstone project began by venturing to my church in Shepherdstown, WV, St. Agnes Catholic Church. Kate DiServio, St. Agnes event coordinator, introduced me to a potential upcoming concert event featuring well-known Christian Music Artist, Matt Maher. St James was in need of effective public relations campaigning at The Roman Catholic Parish of St. James the Greater. In time, we collectively decided on the name Mountain Spring Concert. The idea behind this name is having a fresh welcome of spring in the beautiful mountains of West Virginia with a music celebration. Understanding that my client was in need of promotional skills, I chose to use the best of my public relations abilities to promote this concert. In promoting, I created an informational survey to gain knowledge of current St James' members involvement with Christian music and awareness of Matt Maher. I developed an editorial calendar of all social media posts that would occur during the time of the campaign. These social media platforms included Instagram, Twitter, and Facebook. To extend my reach of audience I formed a cover letter and press release for local news papers, which would inform the surrounding community of the church. Lastly, I created fliers to be added into church bulletins to provide details and information of ticket purchasing for members of the church. Overall, I had a very rewarding senior capstone experience, and I truly cannot believe it is completed. Capstone is a project that has been in the back of my mind since I entered the communications department at Shepherd University, and is one that I was slightly worried and nervous about taking on. After completing capstone, I understand that the project itself is a learning experience and is one that has given me a preview into my future profession.

Editorial Calendar Ex.

14-Feb	Facebook	Happy Valentine's Day, "Mountain Springers"! Love is in the air! If you're still in need of a Valentine's gift, fear not! The Mountain Spring Concert tickets are still available for purchase at eventbrite.com/stjames_mattmaher at $10 a ticket! We cannot wait to share our love of God and music with all of you at the Mountain Spring Concert on May 19!
14-Feb	Twitter, Instagram	Give the gift of music this Valentine's Days! eventbrite.com/stjames_mattmaher #MSC
18-Feb	Facebook	SHARE THIS POST TO WIN: Matt Mahers new albulm, SAINTS AND SINNERS!!! Five lucky people will win Matt Maher's new albulm by either sharing on Facebook or retweeting this post on our Twitter page! **Winners will be announced March 18, must be present at Concert to recieve CD (new names will be drawn if no show) Mountain Spring Concert, Thursday May 19, 7-9pm
18-Feb	Twitter	RETWEET THIS TO WIN Maher's new albulm, SAINTS AND SINNERS!! #MSC #rt #winner3/18

Flier

 

 

 

 

 

 

 

 

 

 

 

 

Survey Ex. 

 

 

 

 

 

 

 

 

 

 

 

 Cover Letter & Press Release

Late Night In the Zone- Spring Break

Cultural Blog 5

 I actually didn't attend another event...

APRIL FOOLS, on April 1 I attended the final Late Night in the Zone of the semester and this month's theme was "Spring Break". The event included a mechanical bull (which was suppose to be a mechanical shark), mocktails/ food, bingo, a DJ, glow-in-the-dark tie painting, black light putt-putt, and a photo booth! The photo booth was probably my favorite part (hence the picture to the right with my friend Lauren). The event was well decorated and had plenty to do, however this Late Night was one of the least attended Late Night In the Zone's of the semester. The mechanical bull company, Phantom Shadow accidentally brought their mechanical bull rather than mechanical shark which somewhat confused the theme, but still did the job. Also, by the middle of the night bingo actually turned into karaoke and was much more entertaining than hearing "B42, anyone have B42". Subs were served at the event, and Rockstar mocktails were made as well, which were actually really tasty and made people pretty hyper. I had a good time at the event, I do however wish that more people attended. A con of the event is that many people cleared out by midnight, and the event lasted until 1 a.m.

Shepherd Baseball vs Wheeling Jesuit

Cultural Blog 4

 

On Saturday, April 16 my friend, Emilee and I attended the Shepherd University baseball game versus Wheeling Jesuit University at Fairfax field. It was the warmest Saturday we've yet to have reaching nearly 80 degrees. I decided to bring my pups along, and we plopped down on the right field side and watched the game in the grass. We attending the first game of the evening, and chose not to stay for the second, because of the heat getting to both of us and the dog. Both teams made the game very interesting, because the final score was very close. On offense, Shepherd had hit after hit but tended to hit the ball directly to or near a fielder. Finally, Shepherd had gained momentum in the fifth inning when a batter hit a two-run single that got through the infielders and ultimately lead Shepherd to win the first game 2-1. We had a great time catching a little sun and watching the game, and I did learn that I probably will not be bringing my extremely hyper pups back to a game...